Expanding beyond Indonesia may seem challenging, but with the right support, it’s within reach. That was the key takeaway from Ninja Xpress’ first cross-border-focused event, held on September 20, 2023, in Jakarta.
Bringing together SME owners, industry experts, and export specialists, the press conference explored branding, logistics, and e-commerce expansion, offering practical strategies for Indonesian businesses entering international markets.
Key Insights: Overcoming Barriers to Global Expansion
Speakers emphasized the strong demand for Indonesian products in Malaysia and Singapore and the common hurdles SMEs face when expanding overseas.
Speakers included:
- Eko Prasetyo, Head of Brand Communication, Ninja Xpress
- Ribka Pratiwi, Head of Brand Reputation, Ninja Xpress
- Titan Sabtian, Coach Ekspor Certified BNSP, Sekolah Ekspor
- Yosef Adji Baskoro, Founder, Sekolah Pebisnis
One of the key challenges discussed was branding. Many SMEs struggle to present their products effectively to international buyers. “Strong visual identity and compelling digital content make all the difference,” said Ribka Pratiwi.
On the logistics side, Titan Sabtian highlighted that export requirements, shipping regulations, and pricing strategies are common concerns for SMEs. “With the right knowledge and tools, Indonesian SMEs can compete internationally. It’s all about understanding the market and making strategic moves,” he explained.
Ninja Studio: Supporting SMEs with Branding
Through its “Siap Bantu Sampai Tujuan” commitment, Ninja Xpress presents Ninja Studio as a space that the SME community can use to support their business growth. Beyond offering a venue for workshops and events, Ninja Studio also provides free product promotion facilities to help SMEs enhance their branding and marketing efforts.
“Ninja Xpress continues to take the initiative in supporting the growth of Indonesia’s SME ecosystem. Beyond facilitating SMEs with various learning programs—both online and through blog.ninjaxpress.co—the presence of Ninja Studio also provides a space for SMEs and their communities to organize various activities,” said Andi Djoewarsa, Chief Marketing Officer of Ninja Xpress.
Located in Pejaten, South Jakarta, Ninja Studio has hosted over 20 community events, attended by more than 300 business owners. The space provides SMEs with opportunities to develop high-quality product content, participate in workshops, and collaborate with fellow entrepreneurs.
“With the variety of learning programs available at Ninja Studio, we hope SMEs will not only dominate the local market but also compete internationally,” added Yosef Adji Baskoro, emphasizing the importance of branding and marketing in global success.
Simplifying Global Shipping: Ninja International Delivery & Mallindo
For SMEs ready to export, Ninja International Delivery offers a streamlined shipping solution:
- Direct shipping to Malaysia and Singapore
- End-to-end support for customs clearance and documentation
- Cash-On-Delivery (COD) options for international buyers
In addition, Mallindo, an e-commerce platform dedicated to helping Indonesian SMEs sell in Malaysia, was introduced.
Mallindo simplifies market entry for Indonesian businesses by removing logistical hurdles, giving SMEs a direct sales channel into Malaysia without requiring their own shipping networks.
Q&A Takeaways
The event wrapped up with a Q&A session, reinforcing the following key points:
- Branding is crucial – High-quality product content and strong marketing help businesses stand out internationally.
- Understanding export logistics is essential – Knowing shipping regulations and pricing strategies can prevent common roadblocks.
- Resources like Ninja Studio and Ninja International Delivery can accelerate SME growth.
What’s Next?
Ninja Xpress remains committed to helping Indonesian SMEs grow through branding support at Ninja Studio and simplified global shipping with Ninja International Delivery.
Contact us today and let us help you grow your business in Malaysia and Singapore.For partnership and collaboration, email us at reg-xb-enquiry@ninjavan.co.
