In Malaysia, Lebaran isn’t just a festive season—it’s a vibe. Think bustling markets, homes filled with the aroma of opor ayam, and families gathering in their best outfits for the big day. And here’s the best part: Indonesian brands already have a special place in Malaysian hearts. Your products? They feel like home—but with an exciting twist.
When we asked 1,200 online shoppers about their habits, nearly half of Malaysians (49%) said they’d bought from Indonesian brands last year. If you haven’t tapped into this market yet, Lebaran is your perfect chance.
Why Malaysian Consumers?
They’re All About Tradition, Craftsmanship, and the Unique
From the timeless beauty of Batik to the flavors of kue kering, Malaysian shoppers are drawn to products that tell a story. They love things that feel personal, special, and a little different—perfect for a festive season steeped in tradition.
Here’s what they told us:
- 46% love a good deal—they’re savvy, budget-conscious shoppers, but they know value when they see it.
- 36% are all about exclusive designs—the kind of pieces that make them stand out.
- 31% want things they can’t find locally—they crave a touch of the exotic.
Fashion & Accessories (75%) and F&B (51%) are their go-to categories for Indonesian products. If you’re in these spaces, you’re already halfway there.
A Market That’s Big on Celebration—and Spending
In Malaysia, Lebaran isn’t just for the Muslim community—it’s a celebration that brings everyone together, from friends and neighbors to entire communities. And that inclusivity means your potential audience is bigger than you think.
Plus, with an average monthly income of RM6,610 (~IDR24 million), Malaysians have the spending power to match their festive spirit. They’re ready to splurge on meaningful, high-quality items that make their celebrations shine.
How to Win Over Malaysian Shoppers
1. Tell the Story Behind Your Products
Malaysians are drawn to products with heart and heritage. The intricate handiwork behind your Batik or the traditional recipes that go into your kue nastar can be what sets you apart. It’s not just about selling—it’s about giving them something they’ll treasure.
Here’s what we learned:
- 36% are drawn to exclusive designs—they want something that feels special.
- 40% said they’d buy more from Southeast Asian brands because of truly unique products.
What you can do:
- Show off what makes your products different—whether it’s the craftsmanship, cultural roots, or the personal touches that go into each piece.
- Share the backstory: Who makes your products? How are they tied to Lebaran traditions? Bring your audience into the world behind the product.
- Use vibrant visuals, like videos of artisans at work, to make these stories come alive.
2. Affordable, Yet Quality
Here’s the thing: Malaysians love a good bargain, but they’re not just looking for the cheapest option. They want something affordable that doesn’t feel cheap—products that look good, work well, and feel like a smart buy.
Here’s what they told us:
- 46% said affordability was why they bought from overseas brands last year.
- 49% would buy more if they saw better value for money.
What you can do:
- Keep it simple but polished: Use attractive packaging and thoughtful presentation to elevate the perceived quality without adding significant costs.
- Price smart: Position your items just below key thresholds (like RM99 instead of RM100) to appeal to budget-conscious shoppers while maintaining a sense of value.
- Focus on functionality: Highlight how your products solve a problem, make life easier, or bring joy—this adds perceived worth without upping the price tag.
Winning Malaysian Hearts This Lebaran
All these strategies will help you win the hearts (and wallets) of Malaysian shoppers this Lebaran. But here’s the truth: without a reliable delivery experience, even the best products can leave customers disappointed.
We understand the unique needs of Malaysian shoppers—value, quality, and timely deliveries. With full coverage across Malaysia and a trusted track record, we’re here to help you ensure your products arrive on time, every time. To make it even easier this festive season, we’re offering an exclusive deal: ship smarter with up to 200 free parcels every month (terms apply). Start shipping, today!
